An open white envelope holding this month's peony art prints, mini print and letter, with floral stickers on the front and a paper peony garland laid across the grass
Inside the Box

Unwrap Quiet Moments

A6 Art Print

A new original illustration every month, printed on quality card and designed to be collected, framed, or gifted.

A7 Mini Art Print

Wallet-sized, a mini original illustration printed on quality paper, made to collect and keep.

Sticker Sheet

Floral stickers for journals, bottles, laptops, and anywhere that could use a little bloom.

Postcard

Illustrated and ready to send to someone you love or keep for your own wall.

Personal Letter

A handwritten note from me — honest, seasonal, and always real.

Surprise Activity

A colouring page, DIY craft, or creative prompt — something to slow down and make with your hands.

See Plans See What's Inside

Everything in your envelope

A6 art print of pink, lilac and violet peonies on a dark leafy background, held up in front of green bamboo leaves

A6 Art Print

A new original illustration every month, printed on quality card and designed to be collected, framed, or gifted.

A7 mini art print of a single yellow peony inside a border of small cream flowers on deep blue, resting on green leaves

A7 Mini Art Print

Wallet-sized, a mini original illustration printed on quality paper, made to collect and keep.

Peony stickers, a Hello September sticker and a yellow-peony stamp sticker on a white envelope, beside the mini print on grass

Sticker Sheet

Floral stickers for journals, bottles, laptops, and anywhere that could use a little bloom.

Postcard illustrated with yellow and periwinkle peonies on a dark background, laid among green leaves and small yellow flowers

Postcard

Illustrated and ready to send to someone you love or keep for your own wall.

The September letter, opening "Hey Phool", laid out with a peony poem, art prints, the mini print and stickers on grass

Personal Letter

A handwritten note from me — honest, seasonal, and always real.

A peony colouring page on white envelopes, with a garland of paper peonies strung on twine across the grass

Surprise Activity

A colouring page, DIY craft, or creative prompt — something to slow down and make with your hands.

Join the Club

Starting at Rs. 555/mo. Pause anytime.

Subscription Plans

Choose your
monthly bloom.

One handmade envelope, every month — pick your plan and your location.

🇮🇳
India

Desi Phool

Subscribe Now
🌍
International

Global Phool

Subscribe Now

Both plans include

  • A6 original art print on quality card
  • A7 mini art print on quality paper
  • Floral sticker sheet
  • Illustrated postcard
  • Personal handwritten letter
  • Surprise activity

✿ Cancel anytime · Ships 1st of each month · Shipping included

The Process

How your bloom finds
its way to you.

1
Start Here

Choose Your Plan

Select your plan — India or International — and subscribe in a couple of taps.

2
The Making

I Curate Your Envelope

Each month, one flower becomes the heart of the entire envelope — woven through the art print, stickers, letter, and activity.

3
On The Way

Ships on the 1st

Your Phool envelope goes out on the first of each month. India members receive their Phool envelopes in 3–5 days; international members in 10–20 days.

4
The Ritual

Open Slowly. Savour.

Make a cup of tea, find a quiet corner, and let each piece unfold at its own pace — this is the kind of mail worth slowing down for.

Avnie, founder of Phool Bloom Club
The Founder

From my sketchbook
to your letterbox.

I'm an illustrator who fell in love with flowers — not just for how they look, but for what they mean. In the language of flowers, every petal carries a feeling.

Phool Bloom Club was born from a simple want: to send something real. Something you hold in your hands, made slowly and with intention — original art, a handwritten letter, and a genuine thread of connection between the person who made it and the person who opens it.

Phool means flower in Hindi. Like a flower, this club is rooted in something slow, patient, and alive.

— Avnie
Made With Intention

Something handmade is waiting
for you in the mail.

In a world of notifications and noise, Phool Bloom Club is a pause — a handmade envelope waiting in your postbox, made slowly and with genuine care.

Join the Club ✿
Questions

Everything you're
wondering about.

What is the Phool Bloom Club?+
Phool Bloom Club is a monthly snail mail subscription by an illustrator. Each month, members receive a handcrafted envelope filled with original art prints, stickers, a postcard, a personal letter, and a surprise creative activity — all centred around a flower of the month. Phool means flower in Hindi.
When do subscriptions open?+
Subscriptions are open now — choose your plan and subscribe whenever you like. Envelopes ship on the 1st of every month, so if you join mid-month your first envelope goes out on the next 1st.
How much does a subscription cost?+
₹555/month for India subscribers and ₹1100/month for international subscribers. Both tiers include the same curated envelope contents. Shipping is included in the price.
What's included in every envelope?+
Every Phool envelope includes: an A6 original art print, an A7 mini art print, a sticker sheet, a postcard, a personal handwritten letter, and one surprise fun activity (such as a colouring page or DIY craft).
When does the envelope ship?+
Envelopes ship on the 1st of each month. Indian subscribers receive theirs in 3–5 days; international members in 10–20 days.
Can I cancel my subscription?+
Yes, cancel anytime. No lock-in periods. Cancellations before the 25th of the month won't be charged or shipped for the following month.
Is this available as a gift?+
Absolutely. A Phool Bloom Club subscription is a beautiful gift for artists, stationery lovers, and anyone who appreciates slow, thoughtful things. Gift subscriptions are coming soon.

Letters from the club

Occasional notes on the flower of the month, new prints, and what's going into the next envelope. No noise, unsubscribe whenever.