Hands lifting the lid of a Phool envelope box filled with prints, dried petals and paper scrolls
Inside the Box

Unwrap Quiet Moments

A6 Art Print

A new original illustration every month, printed on quality card and designed to be collected, framed, or gifted.

A7 Mini Art Print

Wallet-sized, a mini original illustration printed on quality paper, made to collect and keep.

Sticker Sheet

Floral stickers for journals, bottles, laptops, and anywhere that could use a little bloom.

Postcard

Illustrated and ready to send to someone you love or keep for your own wall.

Personal Letter

A handwritten note from me — honest, seasonal, and always real.

Surprise Activity

A colouring page, DIY craft, or creative prompt — something to slow down and make with your hands.

Join the Founder Waitlist See What's Inside
Only 30 Founding Member spots◆ Waitlist closes 20th June◆ One flower. One emotion. One handmade envelope◆ Original art illustrated by hand, every month◆ Founding Members get locked-in pricing forever◆ India ₹555 · International ₹1100◆ 30 spots. Don't miss yours.◆ Only 30 Founding Member spots◆ Waitlist closes 20th June◆ One flower. One emotion. One handmade envelope◆ Original art illustrated by hand, every month◆ Founding Members get locked-in pricing forever◆ India ₹555 · International ₹1100◆ 30 spots. Don't miss yours.◆

Everything in your envelope

A6 art print laid out with paints and brushes

A6 Art Print

A new original illustration every month, printed on quality card and designed to be collected, framed, or gifted.

A7 mini art print of pressed botanicals

A7 Mini Art Print

Wallet-sized, a mini original illustration printed on quality paper, made to collect and keep.

Floral sticker sheet on a desk

Sticker Sheet

Floral stickers for journals, bottles, laptops, and anywhere that could use a little bloom.

Wax-sealed envelope with a postcard

Postcard

Illustrated and ready to send to someone you love or keep for your own wall.

Handwritten letter with pressed flowers

Personal Letter

A handwritten note from me — honest, seasonal, and always real.

Hands opening a box of craft materials

Surprise Activity

A colouring page, DIY craft, or creative prompt — something to slow down and make with your hands.

Join the Club

Starting at Rs. 555/mo. Pause anytime.

Founding Member Waitlist — 30 Spots Only
Exclusive Access

Be here from
the very beginning.

Founding Members are the club's inner circle — exclusive access and perks for the ones who believed in Phool Bloom Club since the very beginning.

30
Founding Spots
Free Wallpapers
Early Access

Founding Member perks include:

  • Founding Members get a discounted rate for the first six months (June – December 2026)
  • Early access to subscriptions before they open to everyone else
  • First dibs on every new Phool Bloom Club launch — new products, limited editions, and new club tiers — forever
  • Exclusive set of 5 downloadable floral illustration phone wallpapers
  • A permanent Founding Member badge in your first envelope
India

Desi Phool

₹399/month
June – December 2026
Regular price ₹555/month from January 2027
Reserve My Spot
International

Global Phool

$9/month
June – December 2026
Regular price $13/month from January 2027
Reserve My Spot

From January 2027, Founding Member pricing moves to the standard rate — but your exclusive early access to every new Phool Bloom Club launch stays with you permanently.

Waitlist opens 10th June · Founding Members subscribe from 15th June · Opens to everyone 20th June

Subscription Plans

Choose your
monthly bloom.

One handmade envelope, every month — pick your plan and your location.

🇮🇳
India

Desi Phool

Monthly Phool ₹555/monthCancel anytime
Seasonal Phool ₹1,499for 3 months · Save ₹166
Half a Year of Phool ₹2,799for 6 months · Save ₹531
A Year of Phool ₹4,999for 12 months · Save ₹1,661
Subscribe Now
🌍
International

Global Phool

Monthly Phool ₹1,100/monthCancel anytime
Seasonal Phool ₹3,299for 3 months · Save ₹1,000
Half a Year of Phool ₹5,999for 6 months · Save ₹1,200
A Year of Phool ₹10,999for 12 months · Save ₹2,200
Subscribe Now

Both plans include

  • A6 original art print on quality card
  • A7 mini art print on quality paper
  • Floral sticker sheet
  • Illustrated postcard
  • Personal handwritten letter
  • Surprise activity

✿ Cancel anytime · Ships 1st of each month · Shipping included

The Process

How your bloom finds
its way to you.

1
Start Here

Choose Your Plan

Select your plan — India or International — and reserve your spot on the waitlist. Subscriptions open 15th June, and Founding Members are the first to get in.

2
The Making

I Curate Your Envelope

Each month, one flower becomes the heart of the entire envelope — woven through the art print, stickers, letter, and activity.

3
On The Way

Ships on the 1st

Your Phool envelope goes out on the first of each month. India members receive their Phool envelopes in 3–5 days; international members in 10–20 days.

4
The Ritual

Open Slowly. Savour.

Make a cup of tea, find a quiet corner, and let each piece unfold at its own pace — this is the kind of mail worth slowing down for.

Avnie, founder of Phool Bloom Club
The Founder

From my sketchbook
to your letterbox.

I'm an illustrator who fell in love with flowers — not just for how they look, but for what they mean. In the language of flowers, every petal carries a feeling.

Phool Bloom Club was born from a simple want: to send something real. Something you hold in your hands, made slowly and with intention — original art, a handwritten letter, and a genuine thread of connection between the person who made it and the person who opens it.

Phool means flower in Hindi. Like a flower, this club is rooted in something slow, patient, and alive.

— Avnie
Made With Intention

Something handmade is waiting
for you in the mail.

In a world of notifications and noise, Phool Bloom Club is a pause — a handmade envelope waiting in your postbox, made slowly and with genuine care.

Join the Club ✿
Questions

Everything you're
wondering about.

What is the Phool Bloom Club?+
Phool Bloom Club is a monthly snail mail subscription by an illustrator. Each month, members receive a handcrafted envelope filled with original art prints, stickers, a postcard, a personal letter, and a surprise creative activity — all centred around a flower of the month. Phool means flower in Hindi.
When do subscriptions open?+
Subscriptions open on 15th June. The Founding Member waitlist closes on 20th June. Join the waitlist now to get early access and all Founding Member freebies including downloadable phone wallpapers.
How much does a subscription cost?+
₹555/month for India subscribers and ₹1100/month for international subscribers. Both tiers include the same curated envelope contents. Shipping is included in the price.
What's included in every envelope?+
Every Phool envelope includes: an A6 original art print, an A7 mini art print, a sticker sheet, a postcard, a personal handwritten letter, and one surprise fun activity (such as a colouring page or DIY craft).
What are the Founding Member freebies?+
The first 30 members receive: a set of 5 exclusive downloadable phone wallpapers, a special mention in the first club letter, a surprise bonus item in their very first envelope, and a permanent Founding Member acknowledgment.
When does the envelope ship?+
Envelopes ship on the 1st of each month. Indian subscribers receive theirs in 3–5 days; international members in 10–20 days.
Can I cancel my subscription?+
Yes, cancel anytime. No lock-in periods. Cancellations before the 25th of the month won't be charged or shipped for the following month.
Is this available as a gift?+
Absolutely. A Phool Bloom Club subscription is a beautiful gift for artists, stationery lovers, and anyone who appreciates slow, thoughtful things. Gift subscriptions will be available at launch — join the waitlist to be notified first.